
Facebook Advertising for Dummies
Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your
customers with effective Facebook advertising campaigns and
savvy insights into how to use this social media phenomenon
effectively. It’s all here and more in this detailed,
easy-to-follow guide from two award-winning marketers.
You'll learn what makes a good Facebook ad, how to
apply the latest strategies and tactics for effective
pay-per-click and cost-per-impression advertising, how to
test your ad results, and much more. Explores Facebook
advertising inside and out; there are now more than 400
million active Facebook users and over 1.6 million active
Pages on Facebook Works as an all-around, hands-on guide for
both experienced and new Facebook advertisers Walks you
through planning and creating an advertising campaign
Explains writing effective ad copy, how to use landing
pages, and how to test and optimize your ads Shows you how
to use Facebook Insights to understand your results and how
to create reports that analyze data Put your
company's best face forward with the sound
advertising tips and techniques in Facebook Advertising For
Dummies.